Germany was the location of our second Digital Imagination Challenge, with Unitymedia seeking to empower social innovators and enable ground-breaking
ideas that could make a real and lasting difference.

Working with Sozialhelden, a not-for-profit organization that develops creative projects to address social problems, and Impact Hub Berlin, a network of collaborators focused on making positive impacts, Unitymedia launched a search for new solutions to the problems of digital inclusion. Under the motto of ‘access, participate and experience’, the challenge invited innovators to dismantle digital barriers and fight negative prejudices to make the power of digital technologies more universally accessible.

The winner of Unitymedia’s first Digital Imagination Challenge was the audio description software developed by FRAZIER. Creator, Lukas Pajonczek explained, “our website enables anyone to upload a film and instantly create an audio description which can be shared across their own channels.” The concept, which enables blind people to gain full insight into the visual content of video formats, is an important one as only 7% of public TV broadcasts in Germany are currently audio described.

FRAZIER proved that the software works and could have a positive impact for blind people in Germany and beyond. As part of their prize, they’ll now get dedicated support to help them develop their strategy and rollout their innovative solution.

With the Digital Imainagtion Challenge, we want to drive digital inclusion. As CEO of a cable operator, I see it as my responsibility to create a digital world without obstacles and barriers, for everyone, for all our customers, for all of our employees. At Unitymedia, where people with and without disabilities work, we are committed to breaking down barriers.” – Lutz Schulder, CEO Unitymedia



Image credit of: (c) Andi Weiland |