Ireland’s leading broadband, cable and television group Virgin Media has made a further major commitment to climate action by signing up to Business in the Community Ireland (BITCI)’s new Low Carbon Pledge, further progressing towards science-led targets for carbon reduction.

Peter McCarthy, Vice-President of Legal & Corporate Affairs, Virgin Media Ireland, said: “We are delighted to be signing up to this renewed Low Carbon pledge supporting Ireland’s climate action objectives. Virgin Media is actively engaging our business, operations, people and brand to create positive impacts for our customers, people and communities throughout Ireland and for the planet we all depend on for our wellbeing.

“Our target is to reduce our carbon footprint by 50% by 2025. We believe we will smash that target as we have already seen a reduction of nearly 30% since 2017 through such initiatives as a 100% switch to renewable energy, deploying solar energy panels across key sites and technical hubs, more energy efficient consumer hardware, improved data centre cooling systems and the commencement of electrification of the company’s vehicle fleet. Other areas include gradually removing non-eco consumables from the supply chain and continuing to offer products and experiences that use less power, reduce emissions, and cut down on waste.”

These ongoing initiatives are enabling Virgin Media Ireland to improve the environmental footprint of its network while also launching new products, increasing broadband speeds and fulfilling exponential customer demand for data. Virgin Media has expanded its gigabit network to just under one million homes in Ireland to date.

Tomás Sercovich, CEO of BITCI, said: “Climate action is a key priority for BITCI and its members. Today, having over 60 signatories who are committed to the Low Carbon Pledge is a clear demonstration of the business community working together to lead our net zero vision. I am delighted Virgin Media Ireland is championing and supporting this pledge to protect and save our planet for future generations to live in.”

For the new Low Carbon Pledge, Virgin Media has committed to further reducing its carbon footprint, both direct (from operations) and indirect emissions (through the supply chain) and reporting regularly on progress including through an annual Business in the Community Ireland Low Carbon Report. This will be reviewed and evolved on an ongoing basis, aligned to the latest climate science and Ireland’s climate action objectives.

Liberty Global recently further demonstrated its commitment to sustainability by signing on as a founding member of the European Green Digital Coalition.