Following a year of headlines about data breaches and the implementation of the General Data Protection Regulation (GDPR) in the European Union, privacy is more relevant than ever. Our VP Digital...
It’s no secret that our industry is constantly changing and the notion of a single career is alien to anyone starting out today. So the challenge is clear: we need to...
It’s been two years since the launch of the Government Transformation Strategy (UK), a comprehensive document issued by the Cabinet Office, covering everything from creating citizen-centric public services to ensuring government...
“The most profound technologies are those that disappear. They weave themselves into the fabric of everyday life until they are indistinguishable from it.” The opening line in Mark Weiser’s text The Computer for...
Walking through the tech-filled halls for my first ever Mobile World Congress in Barcelona, I’m amazed. Initially, by the banks of neon, flanks of flashing screens, video and audio speakers proclaiming...
Few relations in marketing theory are as elusive as the one between price and value. As customers, we have no difficulty accepting that a drink in a nightclub is ten times...
