Sunrise UPC MySports and National League extend media partnership
Since its launch in 2017, MySports has become the home of Swiss hockey, making it the number one channel for ice hockey fans. Sunrise UPC and National League AG have come to an agreement to extend their partnership for another five years (from the start of the 2022 season until the end of the 2027 season). This partnership will cover all live-action and highlight rights for both pay and free TV.
MySports will continue to broadcast live and exclusive coverage of all National League games as a pay-TV offer with German, French and, in some cases, Italian commentary. From 2022, for the first time, a match of the week will be scheduled and broadcast on free TV. The MySports offer is available to customers on Sunrise UPC’s TV platform, numerous cable networks of the Suissedigital Association, Swisscom and via an OTT app. Other distribution partners will be added in the future.
MySports and the National League are offering fans a 360-degree ice hockey experience, by working even closer together. As Switzerland’s largest private telecommunications provider, Sunrise UPC brings the leading nationwide fibre optic network combined with one of the world’s best mobile networks to the partnership. In addition, the backing of parent company Liberty Global secures extensive content, technology and digitisation know-how.
“We are delighted that the National League continues to place its trust in us. With our commitment, we want to write the next chapter in the success story of the Swiss national game, of MySports and of Sunrise UPC and offer all fans a unique home of hockey,” enthuses André Krause, CEO of Sunrise UPC.
Denis Vaucher, CEO of National League AG: “Continuing our partnership with MySports means a lot to the National League. With its refreshing new ideas, MySports has succeeded in acquiring an unique level of expertise in relation to Swiss ice hockey. We look forward to entering the next stage of development together.”
