Liberty Global has announced today that Severina Pascu has been appointed to the newly created role of Senior Vice President, Commercial and Operations.

Reporting directly to Liberty Global CEO Mike Fries, Ms. Pascu will provide operating and commercial expertise in the management of the company’s core FMC champions and venture activities. With a versatile and crossfunctional team, she will also lead specific growth and operational improvement programs in both our consumer and business segments with the intent of leveraging scale and excellence across the organization. There will be no change in the reporting structure of our current operating CEOs at the country level.

Mike Fries, CEO, Liberty Global, commented: “Severina is a world-class operator and leader. Her strong focus on driving change will be instrumental in accelerating the execution of our in-market strategies and shaping our future success. I’m excited to work more closely with her as we implement our value creation strategies across the group.”

Since joining Liberty Global in 2007 as CFO of UPC Romania, Severina has held leadership positions in many of Liberty Global’s European operations, including helping lead the turnaround of UPC Switzerland as CEO before moving to Virgin Media as CFO and Deputy CEO, supporting the transformation of the UK business. Most recently, Severina was instrumental in driving and shaping the successful merger of Sunrise and UPC Switzerland as Deputy CEO and Chief Commercial Officer for Sunrise.

Prior to joining Liberty Global, Ms. Pascu held a number of senior management positions in leading international companies. From 2005 until 2007, she held an executive position at CAIB Romania, one of the main investment banks in Central Europe. Between 2000 and 2005 she was part of the management of US telecommunications company Metromedia International.

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