New Product Marketing Director
*London
*6 months contract with potential for full-time conversion
We're looking for a new product Marketing Director to join Liberty Growth, our $3bn investment portfolio of fast-growing businesses in content, tech, and infrastructure. You'll own how a new product comes to life – from brand foundations through to acquisition engine.
Reporting to the Managing Director, you'll shape how we bring a new product to market: defining who we're talking to, what we're saying, and making sure it converts.
This is a hands-on role for someone who thinks in brand and performance, gets energy from new technology, and has the digital-native instincts to know what works before the budget gets spent.
What you'll own
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Go-to-market strategy and MVP launch
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Brand development, positioning, and messaging
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Customer acquisition across digital and offline channels: paid, organic, social, search
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CAC optimisation, attribution, and performance reporting
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Building AI-powered marketing workflows, from creative production and audience targeting to performance analysis and reporting
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Agency and stakeholder management
What we're looking for
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Creative, high-energy, and genuinely passionate about technology and AI
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An AI-native approach: you already use AI tools day-to-day and understand how they're reshaping acquisition, creative, and analytics
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End-to-end digital marketing experience, ideally in a digital-native business
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Strong brand sensibility alongside genuine performance marketing fluency
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Proven ability to launch new products or thrive in high-growth, early-stage environments
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Background in consumer apps, fintech, subscription, or DTC a plus
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A self-starter who sees what needs doing and gets on with it
Who we are:
This role sits within Liberty Growth, Liberty Global’s $3bn investment portfolio of fast-growing businesses in content, tech, and infrastructure. Liberty Global is a group of operators and investors managing three platforms – Liberty Telecom, Liberty Growth, and Liberty Services , driving value across European markets and beyond.
Liberty Global is an equal opportunity employer. If you are curious and resilient with a limitless mindset, we’re eager to hear from you, no matter your background.
