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Why it Matters
We recognize that, as a successful global company, we have a duty to give back to society. We therefore aim to have positive impacts on our neighboring communities through the way we do business, as well as our direct investment.
In addition to our digital inclusion efforts, we operate a range of charitable giving programs to contribute directly to our communities. Our employees are closely involved in these programs.
What We are Doing
We support our communities through a number of different programs, from promoting a digital society and protecting children to assisting local charities and foundations.
We provide free or subsidized broadband services to our community partners, such as charities and public service providers, in most of our markets.
Employees in the Community
Our charitable giving program is focused on causes that matter most to our people. A significant portion of our charitable giving is a result of our Employees IN the Community program, which includes IN Heroes, our employee volunteering program, and IN Givers, our matched funding initiative.
IN Heroes celebrates those who volunteer to help alleviate unmet needs in their communities. Liberty Global gives the winner €5,000 for the charity of their choice, the runner up receives €3,000 for the charity of their choice, and 20 short-listed runners up receive €1,000 each for the charity of their choice. Over the last seven years, we have awarded €196,000 to community organizations. In 2012, we received 85 applications from employees all over the world who collectively volunteered nearly 17,000 hours of their time, outside working hours.
Alongside IN Heroes, our IN Givers program matches employee fundraising. In 2012, 40 employees received matched funding for their charitable endeavors, receiving a total of $110,000 toward their chosen charities. One example of this was our support for employee fundraising for Breast Cancer Awareness Month: employees raised $12,000, which Liberty Global matched to reach a total of $24,000. This was donated to the Susan G. Komen for the Cure and Pink Ribbon International Foundation, which supports women suffering from breast cancer.
Liberty Global also supports the Lessons for Life Foundation (formerly the Chello Foundation), an independent organization that provides educational scholarships to AIDS orphans in sub-Saharan Africa.
In order to capture the full breadth of our investments, we implement the London Benchmarking Group model (LBG), a globally recognized measurement methodology.
For more information about Liberty Global's community investments, please see Performance Highlight 2012.