In the UK, Virgin Media created Switched on Families to provide parents, grandparents and caregivers with guidance about staying safe online. The site includes an interactive guide with practical steps families can take to stay safe and get the best from the web. At the same time, Virgin Media launched free parental controls technology, allowing customers to choose to blocks sites that are fraudulent, contain viruses or may not be considered suitable for children. Switched on Families received close to 50,000 unique visits in 2014. Virgin Media continues to spread awareness of the site through a ‘Happening Now’ blog about online safety and what families can do to ensure their children get the best from the web.