UPC and KlasseTV, the education portal for primary schools in the Netherlands, have developed Media Literacy, a digital teaching package. It is designed to help 7th-grade and 8th-grade school children (10–12 year olds), parents and teachers become more media savvy and risk aware.
The six modules focus on different aspects of internet and television, including social networking, search engines, advertising, reliable and unreliable websites, suitable and inappropriate TV programs, and online bullying.
The teaching package uses video, SMART Boards, and worksheets to focus on key objectives around online social skills and behaviors. Approximately 85,000 children have used the Media Literacy curriculum in the classroom, the equivalent of 20% of 7th- and 8th-grade students in the Netherlands.
There have been 6,600 unique visitors to the online Media Literacy portal, of which 45% were returning visitors. All schools in the Netherlands can access Media Literacy free of charge, and schools with a KlasseTV subscription can use all the features included in the package.