VTR in Chile launched its first internet safety campaign in 2008 with the goal of promoting a safe internet environment for children and adolescents. Every year since then, the campaign has used customer research to focus on the greatest risks to online safety.
In 2012, a study by VTR and Criteria Research, involving 400 Chilean secondary school students from a range of socio-economic groups, aimed to understand the online behaviors of children and adolescents when using social media.
Of the 400 students surveyed, 100% had a Facebook account and 44% believed that Facebook was a more reliable source of information than press, radio and TV. 70% said they had received friend requests from strangers, while 22% said they would accept a friend request from a stranger without having another common friend. Only 17% of those surveyed did not believe that there were dangers associated with using social media.
The study also revealed that 43% of respondents shared their passwords with their friends or partner. With students having an average of 559 Facebook friends, the sharing of passwords makes these young people vulnerable to personal security threats.
To respond to the research findings, VTR's Internet Security Program focused on three key actions in 2012:
Educate and raise awareness through public service campaigns. VTR launched "Your Passwords are Private" – an internet-safety campaign, supported by international tennis player Fernando González. The campaign encouraged students to protect their passwords.
Empower via a toolkit for teachers and four online videos featuring television presenter Nicolas Copano. VTR also ran 15 workshops that were attended by nearly 4,000 students.
Protect through VTR's modern blocking platform that prevents access to pages with child sex-abuse content, with support from the UK-based Internet Watch Foundation.