Internet Buttons allows those confident online to create an easy-to-use customized starter page for family members and friends who are new to the internet or find it confusing. Large, brightly colored "buttons" act as shortcuts to websites such as email, search engines, Skype, eHealth or other services tailored to the user.
These can be saved to a personal homepage, making them easily accessible at the click of a button. Internet Buttons was developed by We Are What We Do, and not only provides a digital access benefit, but also reconnects generations and communities. So far, we have tailored the product to markets in Poland, Ireland and the Netherlands, partnering with specialist organizations, including the e-Senior Academy (Poland), SeniorWeb (Netherlands) and Fast Track to IT (Ireland). Since its launch, Internet Buttons has helped around 9,000 people in total get online.
The tool was unveiled by Neelie Kroes, European Commission Vice President responsible for the Digital Agenda, at the launch event of Get Online Week 2012. We also hosted an event at the European Commission in Brussels, where three Members of the European Parliament from Ireland, Poland and the Netherlands became Internet Buttons Ambassadors to help promote the benefits in their countries.