In 2011, Liberty Puerto Rico (PR) launched a brand advertising campaign, inspired by the IN Heroes program.
Based around the idea of "Liberty sponsors the Incredible," it featured five short movies telling real stories of people who volunteer their time and passion to make a difference in Puerto Rico. The campaign gained huge popularity in the country and has been a great success.
Two of the documentaries were about Liberty PR employees: Adalid Martinez and Jorge Pabon. Both are winners of Liberty Global's IN Heroes program. The "Incredible" videos on Facebook received over 6,000 "Likes" and the launch site attracted nearly 130,000 visitors in just 15 days.