In 2011, for a fifth year running, UPC Netherlands supported 3FM Serious Request, a national Christmas fundraising campaign organized by the Dutch radio station 3FM. Three DJs are locked up in a glass house for a week and are on national radio and TV, non-stop.
Through its interactive red button technology, UPC has created an opportunity for its digital TV subscribers to make donations using their remote control. UPC donated €10 per new digital TV subscription toward the cause, and created a special interactive TV application that allowed viewers to request songs and donate money via the red button on their remotes.
Thanks to UPC and its digital TV customers, over €100,000 was raised through the red button, a significant contribution to the overall campaign, which raised €1.15 million for the Red Cross Project, Silent Emergency: Mothers Affected by War. The project reaches over 10 million mothers, helping them with shelter, water, food and medical aid.